We define our world by the names we give things. Change the names–the words–and you change the way you think. Here’s today’s Word for Radio People:Â Stop calling the town you work in a “market.” Start calling it a “city.” Or call it your “home town.” Say “here.” Better yet, call it by its given name. For me, that’s Yakima, Washington. I live here. My point: it’s hard to be a full citizen of a place if you only think of it as a “market.” There’s a whole radio business mindset that goes with being a person living in a city and working for a radio station that will melt away if you start thinking of your city as your home, rather than the market you’re currently working in. Want to be a better person? Stop thinking of yourself as a resident of Planet Radio. Start thinking of yourself as a citizen of Hometown, U.S.A. The bonus: you’ll do better radio.
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