We define our world by the names we give things. Change the names–the words–and you change the way you think. Here’s today’s Word for Radio People:  Stop calling the town you work in a “market.” Start calling it a “city.” Or call it your “home town.” Say “here.” Better yet, call it by its given name. For me, that’s Yakima, Washington. I live here. My point: it’s hard to be a full citizen of a place if you only think of it as a “market.” There’s a whole radio business mindset that goes with being a person living in a city and working for a radio station that will melt away if you start thinking of your city as your home, rather than the market you’re currently working in. Want to be a better person? Stop thinking of yourself as a resident of Planet Radio. Start thinking of yourself as a citizen of Hometown, U.S.A. The bonus: you’ll do better radio.


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WORDS FOR RADIO PEOPLE, NO. 1

RADIO GUY GALLERY


hertzsketch1
Heinrich Hertz's experiments proved the existence of electromagnetic radiation. Cycles-per-second, the standard measure of radio wave frequency, was named for him. He died in 1894, at 37. Wikipedia: Hertz

RADIO GUY GALLERY


STERN-3
What do you do with a problem like Howard? After decades of profits and FCC indecency fines as routine budget items, Howard Stern, king of all pottymouth radio guys, followed his enabler Mel Karmazin to Sirius Satellite Radio, leaving CBS to make up a hundred million in revenue (They sold stations) and fill the void for the half of Howard's loyal audience who didn't choose to buy a new radio and pay fifteen bucks a month for a few more, ranker epithets.
Wikipedia: Stern

RADIO GUY GALLERY


PALEY-S
CBS might have become the Cigar Broadcasting System. William S. Paley was the scion of the family business. In 1927, his cigar tycoon dad, Samuel, bought the struggling network of early radio stations from a group of poor schlumps who were trying to – would you believe: sell programming to radio stations! Every syndicator since has had to relearn that this doesn't work. Bill and his dad figured out the right business model -- you sell commercials to advertisers, and give the programs to stations. Got it?
Wikipedia: Paley
zenithfloor

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