The other day a friend of mine asked me, on behalf of a radio station manager he knows, if I could suggest a “radio news writing consultant.” Now, if you wanted to choose a specialty whose name simply shouts failure, you couldn’t do better than “radio news writing consultant.” I could go on with other examples, but I’m trying to avoid extreme sarcasm. I suppose I could show my eternal optimism and grasp this straw as a glimmer of interest in product development on the part of a radio manager. I suppose I should. But, it is also an example of the dominant radio management mindset — only a consultant could have the needed skills or knowledge. AFTERTHOUGHT: On the other hand, are there any “news people” or “writers” left in the known radio talent pool? I think not. I’ll consult this poor fellow: seek out fired newspaper people. Plenty of those around.


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The Radio Guy Mind

RADIO GUY GALLERY


hertzsketch1
Heinrich Hertz's experiments proved the existence of electromagnetic radiation. Cycles-per-second, the standard measure of radio wave frequency, was named for him. He died in 1894, at 37. Wikipedia: Hertz

RADIO GUY GALLERY


STERN-3
What do you do with a problem like Howard? After decades of profits and FCC indecency fines as routine budget items, Howard Stern, king of all pottymouth radio guys, followed his enabler Mel Karmazin to Sirius Satellite Radio, leaving CBS to make up a hundred million in revenue (They sold stations) and fill the void for the half of Howard's loyal audience who didn't choose to buy a new radio and pay fifteen bucks a month for a few more, ranker epithets.
Wikipedia: Stern

RADIO GUY GALLERY


PALEY-S
CBS might have become the Cigar Broadcasting System. William S. Paley was the scion of the family business. In 1927, his cigar tycoon dad, Samuel, bought the struggling network of early radio stations from a group of poor schlumps who were trying to – would you believe: sell programming to radio stations! Every syndicator since has had to relearn that this doesn't work. Bill and his dad figured out the right business model -- you sell commercials to advertisers, and give the programs to stations. Got it?
Wikipedia: Paley
zenithfloor

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