The other day a friend of mine asked me, on behalf of a radio station manager he knows, if I could suggest a “radio news writing consultant.” Now, if you wanted to choose a specialty whose name simply shouts failure, you couldn’t do better than “radio news writing consultant.” I could go on with other examples, but I’m trying to avoid extreme sarcasm. I suppose I could show my eternal optimism and grasp this straw as a glimmer of interest in product development on the part of a radio manager. I suppose I should. But, it is also an example of the dominant radio management mindset — only a consultant could have the needed skills or knowledge. AFTERTHOUGHT: On the other hand, are there any “news people” or “writers” left in the known radio talent pool? I think not. I’ll consult this poor fellow: seek out fired newspaper people. Plenty of those around.
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- » Chicago Trib editors slip away.
- BROWSE / IN Radio Biz
- « The History of Radio in One Post
- » Chicago Trib editors slip away.
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