At the National Association of Broadcasters Radio Show in Charlotte, David Rehr, new-ish president of NAB, introduced a new promotion campaign for radio. This comes at, maybe, exactly the right time — radio station owners are listening to the jungle telegraph and thinking about change, big corporate radio is lurching along in the money markets, heading for the Wall Street exits; and “HD” digital radio is still a pinpoint at the end of the tunnel. Radio’s still got a lot going for it, and just needs to sell itself on the need for improvement. Fortunately the trade orgs, who have traditionally provided the unity the industry lacks, have gotten themselves together and come up with something with, I believe, legs. Maybe now you’ll hear some news that balances out all the well-earned criticism radio has suffered. That’d be nice. And what would be nicer is if radio pros would loosen up on creativity and hometown-based programming.
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