My friend Jaye Albright, one of the leading country radio consultants, asks in her blog today, could there be a trend afoot, away from sarcasm, toward sincerity? Ever the radio implementer, Jaye asks, in a Facebook post, “Does uplifting material create more buzz than sarcasm?” You can read her post here. I was moved to comment in Facebook: I said: ”As long as radio people assume human on-air behavior, like music, is just another ratings-meter button, and format it, snark will rule those stations that seek the 18-34 male rock-n-roll demo, along with their warped and narrow view of what all younger people are like. Life is different. Moods, sarcastic and sincere, are all out there, mostly in balance. People who are only one thing — whether exuding syrupy optimism or seething with cynicism — don’t make authentic friends. Imagine a radio station with real people, as opposed to hyperthyroid, stand-up-comic, buzz-inducing readers. That would be something. Gee. I sound snarky. Don’t worry, it’s just a passing mood.”
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