My friend Jaye Albright, one of the leading country radio consultants, asks in her blog today, could there be a trend afoot, away from sarcasm, toward sincerity? Ever the radio implementer, Jaye asks, in a Facebook post, “Does uplifting material create more buzz than sarcasm?” You can read her post here. I was moved to comment in Facebook: I said: “As long as radio people assume human on-air behavior, like music, is just another ratings-meter button, and format it, snark will rule those stations that seek the 18-34 male rock-n-roll demo, along with their warped and narrow view of what all younger people are like. Life is different. Moods, sarcastic and sincere, are all out there, mostly in balance. People who are only one thing — whether exuding syrupy optimism or seething with cynicism — don’t make authentic friends. Imagine a radio station with real people, as opposed to hyperthyroid, stand-up-comic, buzz-inducing readers. That would be something. Gee. I sound snarky. Don’t worry, it’s just a passing mood.”


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Radio people, talking about sincerity.
What a concept.

RADIO GUY GALLERY


hertzsketch1
Heinrich Hertz's experiments proved the existence of electromagnetic radiation. Cycles-per-second, the standard measure of radio wave frequency, was named for him. He died in 1894, at 37. Wikipedia: Hertz

RADIO GUY GALLERY


STERN-3
What do you do with a problem like Howard? After decades of profits and FCC indecency fines as routine budget items, Howard Stern, king of all pottymouth radio guys, followed his enabler Mel Karmazin to Sirius Satellite Radio, leaving CBS to make up a hundred million in revenue (They sold stations) and fill the void for the half of Howard's loyal audience who didn't choose to buy a new radio and pay fifteen bucks a month for a few more, ranker epithets.
Wikipedia: Stern

RADIO GUY GALLERY


PALEY-S
CBS might have become the Cigar Broadcasting System. William S. Paley was the scion of the family business. In 1927, his cigar tycoon dad, Samuel, bought the struggling network of early radio stations from a group of poor schlumps who were trying to – would you believe: sell programming to radio stations! Every syndicator since has had to relearn that this doesn't work. Bill and his dad figured out the right business model -- you sell commercials to advertisers, and give the programs to stations. Got it?
Wikipedia: Paley
zenithfloor

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