At one time, disc jockeys were hired for their talent as entertainers, and their love of, and feel for, music. Pandora.com has taken the music idea and run with it. Pandora is the offspring of the Music Genome Project, where musicologists have developed a method of classifying recordings by their musical and performance characteristics. An example explains it best: you can go to the site and create your own personal music channel(s) by typing in an artist, composer, or style, and the program delivers a continuous stream of music that matches your choice. Then you fine-tune the channel by rejecting or approving tunes, or adding more artist names or descriptors. Pandora is uncannily accurate at supplying music in the vein you identify. It’s probably the best marriage of geekiness and content on the Web. On radio-industry music stations–broadcast, satellite or Web–music selection is mandated by random-sample market survey techniques and stress-emphasis-frequency formulae. On all but the most obscure campus or non-commercial music-freak stations, the human element has been diminished to virtually nil. Now–as U.S. music radio is beginning to know what a Greenland glacier feels like–now would be a great time to steal back the idea of human-programmed music radio. It’s time to free up the suppressed radio guys–and women–stalking the back halls of stations all over the country. Or hire fascinating, talented people from your community–every town is loaded with them, and the radio business is conspicuously not. When people, not formats, reach out to listeners as only they can, sharing their lives and musical knowledge with their neighbors…then, AM and FM radio will recover its vitality and grow again.


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PANDORA: AN IDEA FOR RADIO PEOPLE TO STEAL…BACK

RADIO GUY GALLERY


hertzsketch1
Heinrich Hertz's experiments proved the existence of electromagnetic radiation. Cycles-per-second, the standard measure of radio wave frequency, was named for him. He died in 1894, at 37. Wikipedia: Hertz

RADIO GUY GALLERY


STERN-3
What do you do with a problem like Howard? After decades of profits and FCC indecency fines as routine budget items, Howard Stern, king of all pottymouth radio guys, followed his enabler Mel Karmazin to Sirius Satellite Radio, leaving CBS to make up a hundred million in revenue (They sold stations) and fill the void for the half of Howard's loyal audience who didn't choose to buy a new radio and pay fifteen bucks a month for a few more, ranker epithets.
Wikipedia: Stern

RADIO GUY GALLERY


PALEY-S
CBS might have become the Cigar Broadcasting System. William S. Paley was the scion of the family business. In 1927, his cigar tycoon dad, Samuel, bought the struggling network of early radio stations from a group of poor schlumps who were trying to – would you believe: sell programming to radio stations! Every syndicator since has had to relearn that this doesn't work. Bill and his dad figured out the right business model -- you sell commercials to advertisers, and give the programs to stations. Got it?
Wikipedia: Paley
zenithfloor

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