That’s what you’ll hear on your favorite radio station these days. Behind the scenes, the American radio business is all fire and explosions. All the big deals that brought all the major radio stations in the country, and a lot of minor ones, under a few corporate tents are unravelling, as the numbers-jugglers try to make the numbers add up the only way they know how — by firing people. Which, in radio, is like closing plants in the car business. The difference: the listeners are still there. The advertisers are still willing to advertise. Sure, the slowing economy doesn’t help. But, overpaying for radio stations and overpromising Wall Street is what’s killing the radio business much faster than its multiple new cyber-competitors could ever hope to do. Want details? Surf the radio trade publications — they’re over there in the right column. Your radio station won’t sound too different, unless you’re in a major market where even successful talent is being booted out. Those stations will sound different, and I don’t mean better. The light at the end of radio’s tunnel has turned out to be an incinerator.
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