Dive into the archives.
- Targeting your programming — to the ratings.
I don’t like to get involved in talking about which corporate radio company just bought which existing station, but there’s a message in this one. Bonneville just bought a Los Angeles FM station. The buzz about this purchase surrounds what format the radio company might choose to program on their new station. You can read [...]
- And…we’re back.
My self-pitying tone of the other day notwithstanding, I’ve decided I’m not shutting down Marconi Dreams, the blog. It’s a good mental health device. I’m going to post here every day, if I think I have something readable to write. Because I care about your mental health, too. Speaking of which, I’m convinced that radio [...]
- ARBITRON’S PEOPLE METER IN THE DITCH
Enough radio biggies have raised enough Cain now, so Arbitron, the radio ratings monopoly, has delayed the rollout of its new electronic listening-spy gadget. In its initial outings, some stations that appeal to young adults digitally lost their audiences. Arbitron’s been trying desperately to juggle their samples to try to keep the customers simply peeved [...]
- RADIO RATINGS GO DIGITAL. UH OH.
Now, instead of filling out diaries about your radio listening, Arbitron asks selected people to carry a gadget that listens to your radios and reports back automatically to the master computer. This is supposed to be better for radio and its advertisers, because it cuts out the middle-memory–your suspect recollection of what station you listened [...]
- LOCAL? YOKELS?
The heat is on the steel-tower radio business to get more local. Wha? All radio stations are “local”, aren’t they? From the microphone in the studio in that old house in the middle of that former cornfield out on River Road to the tip of the tower, right? Actually, there may not be one body [...]
- RADIO SCIENCE, OR, HOW GOOFY CAN YOU GET?
This is from Tom Taylor’s Radio-Info.com newsletter, issue of today:
At Edison Research, it’s time for Christmas music (testing). This is an update of the 600-title national test they did in 2004, which Edison says “found that listeners had very strong preferences in the Christmas music they liked and did not, preferences that in many cases [...]
- A HOLE IN THE MARKET
Say what? “There’s a hole in the market” is something radio people have long said to each other when figuring out how to compete with other stations in their towns. Like: a city has no country station, so you consider changing your third-rock-station-in-town to country, a no-competition position. There are some format holes in lots [...]
- WASHINGTON POST RADIO; A JUNIOR HIGH TRY
Definitely not a college try. Bonneville, one of the better radio companies, and the Washington Post, one of the better newspapers, put together a radio station about 18 months ago in DC. WTWP was an attempt to bring the talent of the Post to the air on a daily basis. Next month the attempt ends, [...]
