Dive into the archives.
- WORDS FOR RADIO PEOPLE, NO. 1
We define our world by the names we give things. Change the names–the words–and you change the way you think. Here’s today’s Word for Radio People:Â Stop calling the town you work in a “market.” Start calling it a “city.” Or call it your “home town.” Say “here.” Better yet, call it by its given [...]
- RADIO RATINGS GO DIGITAL. UH OH.
Now, instead of filling out diaries about your radio listening, Arbitron asks selected people to carry a gadget that listens to your radios and reports back automatically to the master computer. This is supposed to be better for radio and its advertisers, because it cuts out the middle-memory–your suspect recollection of what station you listened [...]
- KNDO-TV LISTENS, GETS AN EARFUL; A CAUTIONARY TALE.
I went to a community listening session put on by one of our Yakima (Washington) TV stations today–KNDO-TV–at a senior center, but others attended. I’d guess the attendee count at about twelve, almost matched by nine station employees–an impressive turnout by the station: the manager, news director, three sales managers, a sales assistant (She wrote [...]
- FIRE HEROES.
The radio trade press was full of praise for the San Diego radio stations as the awful Southern California wildfires ebbed. As always — well, as most of the time — local radio managers rose to the challenge and turned their stations from music/talk money machines into real-time information helpers for their city. Clear Channel, [...]
- LOCAL? YOKELS?
The heat is on the steel-tower radio business to get more local. Wha? All radio stations are “local”, aren’t they? From the microphone in the studio in that old house in the middle of that former cornfield out on River Road to the tip of the tower, right? Actually, there may not be one body [...]
- RADIO SCIENCE, OR, HOW GOOFY CAN YOU GET?
This is from Tom Taylor’s Radio-Info.com newsletter, issue of today:
At Edison Research, it’s time for Christmas music (testing). This is an update of the 600-title national test they did in 2004, which Edison says “found that listeners had very strong preferences in the Christmas music they liked and did not, preferences that in many cases [...]
- NEWS ALERT: WSJ INTERVIEWS NPR PRESIDENT KEN STERN.
Pretty much a nice PR interview. Not much to challenge here. Just about the only radio CEO who would get this treatment…or that any major business publication would find interesting. WSJ makes this available free on the Web today. LINK: “NPR Chief Ken Stern Rides the Airwaves”
- GREAT MARKETING, GOOD THINKING. COULD RADIO GET ITS MOJO BACK?
InsideRadio.com has an article today that gives me hope–when stuff like radio consultant John Mainelli’s piece on true “young guy talk” formats can get published in the most read radio trade pub, maybe somebody out there in radio management is close to being ready to listen. First, the article is cleverly marketed–as if Mainelli were [...]
