Dive into the archives.
- LOCAL? YOKELS?
The heat is on the steel-tower radio business to get more local. Wha? All radio stations are “local”, aren’t they? From the microphone in the studio in that old house in the middle of that former cornfield out on River Road to the tip of the tower, right? Actually, there may not be one body [...]
- LISTENING: FALL PLEDGE TIME ON NORTHWEST PUBLIC RADIO.
It’s a seasonal ritual as dependable as crispy leaves. Public radio employees roll up their sweater sleeves and actually sell something. Don’t knock it, you smug commercial radio guys; it’s a revenue stream you’d love to have — from people who don’t have to, but send money to you anyway, because they love you. Nevertheless, [...]
- GREAT MARKETING, GOOD THINKING. COULD RADIO GET ITS MOJO BACK?
InsideRadio.com has an article today that gives me hope–when stuff like radio consultant John Mainelli’s piece on true “young guy talk” formats can get published in the most read radio trade pub, maybe somebody out there in radio management is close to being ready to listen. First, the article is cleverly marketed–as if Mainelli were [...]
- REIGNITING RADIO;
TRADE ORGS TAKE THE BALLAt the National Association of Broadcasters Radio Show in Charlotte, David Rehr, new-ish president of NAB, introduced a new promotion campaign for radio. This comes at, maybe, exactly the right time — radio station owners are listening to the jungle telegraph and thinking about change, big corporate radio is lurching along in the money markets, [...]
- THE BIG RADIO CONVENTION; SIGNS OF LIFE
The National Association of Broadcasters’ annual “Radio Show” is on now in Charlotte. It’s the year’s big trade show for commercial radio; not as big as it used to be, since most of the big companies who hold the prime big-market radio stations would rather have their people come to company meetings than schmooze for [...]
- A HOLE IN THE MARKET
Say what? “There’s a hole in the market” is something radio people have long said to each other when figuring out how to compete with other stations in their towns. Like: a city has no country station, so you consider changing your third-rock-station-in-town to country, a no-competition position. There are some format holes in lots [...]
- THOUGHTS ON THE NEW RADIO
Yes, we need a new radio. I’m full of energy this morning. RF, probably, because I’m in Seattle. A lot more hum in the air here — lotsa signals, lots of brains just waking up. Ahem. The new radio in America must wake up and smell the cyberspace. Radio’s still acting as if it’s the [...]
- REQUIRED READING FOR RADIO FANS. AND OTHERS.
The New York Times Magazine’s lead story yesterday was a profile of Rick Rubin, the pop music guru who’s been handed the keys of Sony’s Columbia Records label. It’s a fascinating read for anyone who’s trying to figure out what do do with his/her life in light of the Internet. Rubin’s a very intuitive fellow [...]
