Dive into the archives.


  • THINKING AHEAD

    This is what radio’s supposed to be good at. However, we must be realistic. American broadcast radio stations — the AM-FM steel tower kind — have been facing forward, but looking into a rear-view mirror, since the 1970s. Every programming decision has had to be “researched” — run through a focus group, or based only […]

  • The History of Radio in One Post

    A couple of weeks ago I had the quaint idea to write the history of radio in MarconiDreams blog posts. Watching the business side of American radio huff and puff toward implosion, I’ve decided there really isn’t that much to it. I think I can do it in one post. Here goes: Heinrich Hertz and […]

  • White Space

    Both Google and Microsoft are pressuring the FCC to allow a new class of wi-fi communications in the space to be vacated by U.S. TV stations when they go digital in 2009. I can tell you the TV people, much less the radio guys, never dreamed their spectrum space would ever be coveted for anything […]

  • The Radio Opportunity

    I’ve written about this here before. I just wrote a letter to the editor of RadioWorld, the trade publication, trying to be positive about radio, in the midst of its apparent creative destruction period. An excerpt: I believe a real opportunity exists in steel-tower radio for a new kind of operator: the hometown broadcaster. Notice, […]

  • PANDORA: AN IDEA FOR RADIO PEOPLE TO STEAL…BACK

    At one time, disc jockeys were hired for their talent as entertainers, and their love of, and feel for, music. Pandora.com has taken the music idea and run with it. Pandora is the offspring of the Music Genome Project, where musicologists have developed a method of classifying recordings by their musical and performance characteristics. An […]

  • WORDS FOR RADIO PEOPLE, NO. 1

    We define our world by the names we give things. Change the names–the words–and you change the way you think. Here’s today’s Word for Radio People:  Stop calling the town you work in a “market.” Start calling it a “city.” Or call it your “home town.” Say “here.” Better yet, call it by its given […]

  • KNDO-TV LISTENS, GETS AN EARFUL; A CAUTIONARY TALE.

    I went to a community listening session put on by one of our Yakima (Washington) TV stations today–KNDO-TV–at a senior center, but others attended. I’d guess the attendee count at about twelve, almost matched by nine station employees–an impressive turnout by the station: the manager, news director, three sales managers, a sales assistant (She wrote […]

  • LOCAL? YOKELS?

    The heat is on the steel-tower radio business to get more local. Wha? All radio stations are “local”, aren’t they? From the microphone in the studio in that old house in the middle of that former cornfield out on River Road to the tip of the tower, right? Actually, there may not be one body […]

localism

This is the archive for localism.

RADIO GUY GALLERY


hertzsketch1
Heinrich Hertz's experiments proved the existence of electromagnetic radiation. Cycles-per-second, the standard measure of radio wave frequency, was named for him. He died in 1894, at 37. Wikipedia: Hertz

RADIO GUY GALLERY


STERN-3
What do you do with a problem like Howard? After decades of profits and FCC indecency fines as routine budget items, Howard Stern, king of all pottymouth radio guys, followed his enabler Mel Karmazin to Sirius Satellite Radio, leaving CBS to make up a hundred million in revenue (They sold stations) and fill the void for the half of Howard's loyal audience who didn't choose to buy a new radio and pay fifteen bucks a month for a few more, ranker epithets.
Wikipedia: Stern

RADIO GUY GALLERY


PALEY-S
CBS might have become the Cigar Broadcasting System. William S. Paley was the scion of the family business. In 1927, his cigar tycoon dad, Samuel, bought the struggling network of early radio stations from a group of poor schlumps who were trying to – would you believe: sell programming to radio stations! Every syndicator since has had to relearn that this doesn't work. Bill and his dad figured out the right business model -- you sell commercials to advertisers, and give the programs to stations. Got it?
Wikipedia: Paley
zenithfloor

ON AIR / LATEST POSTS

grundig